Its only been a year since the release of their debut E.P and already have they stirred up the Sweden scene.Find out more about this band in this interview with vocalist of Lucy Seven.
Interview by Catee Delaloye
Let’s start off with what Lucy Seven has planned for this New year?
Ruby: 2010 will be a combination of really hard work and really hard partying. We’re currently in the studio recording the final songs to the upcoming record that is planned for web-release in February. Summer brings a lot of shows on clubs and festivals in Sweden and possibly other countries. We’ve been together for a little over a year now and have established a big fan base with our five song-EP When All Else Fails. 2010 will be the year when our hard work pays off and we extend the Lucy Seven-experience into something people haven’t heard or seen before.
Can you tell me a little bit about the formation of the band?
Ruby: I guess the story varies depending on who you ask but for me it was a phone call from Richie. He and Fox are friends since way back and they had started a new project together. I knew neither of them but agreed to try put on some vocals. Minutes after I received two songs in my mail that later came to be “Syllables (Big Words)” and “The Guide”. I really liked the songs and tried to put together some of the lyrical ideas and concepts I’d been thinking about for quite some time. Of course I didn’t know where it would lead at the time. Just a couple of weeks later “Syllables” had spread over the internet and the Swedish radio station Bandit Rock invited us to play at one of their events. We still had no drummer and the show was coming up real soon. At this time I hadn’t even met Jonta but Richie managed to get him to play with us, at least for one show. There was never an audition. We knew we needed a good drummer, and for now anyone would suffice. But you see Jonta is not a good drummer, he’s a great fucking drummer. If we could convince him to play with us in the future as well, we’d be safe, so to say. And we convinced him.
How did you come up with the band name?
Ruby: Haha! I love this story. Richie and Fox worked together a few years before Lucy Seven. They were in a school (not sure if they were there to work or just drool at young school girls) and found old yearbooks from 10-15 years back. They were passing time pointing out the hotties and found this beautiful rock chick that really stood out. Her name was Lucy Seven. It was just an awesome name for a rock chick and thus an awesome name for a rock band. So they decided that if they ever got their shit together and formed a band they would name it after her. I think if you Google the name you’ll find her as one in the faculty of a Swedish school…
If you had to describe to someone your music, without using genre’s or influences what would you say?
Ruby:Describing your own music is really difficult even if you use genres and influences… Haha! I’d say: naked midgets with clown make-up on unicycles juggling chainsaws and rubber penises. To the sound of doomsday party hardrock. The kind of music you want to dance to when the world ends.
You are as we call a “newcomer,” how has the music world been treating you so far?
Ruby: Well, my personal experience of the music world is very slim. You have to remember I’m only 20 years old. Compared to Jonta who toured Europe with Morgana Lefay the same year I was born… They have all been in numerous constellations but I guess this is the band for them that keeps focus all the way to the top. For me it’s a very natural path that I’ve always tried to follow. There simply is no other world than the world of music. This is home.
Can you tell me a little about the music scene in Sweden?
Ruby:I think the Swedish music scene is awesome. We have so many great bands here I don’t know where to start. However, the live scene is crap. There are too few places to play and most clubs just want to profit from you and don’t give a shit about your music or what you’ve gone through to get there. And also there are all these laws. First of all you have to be 18 to even get into the show. When I was young the most important thing was to get into your favorite band’s show, but they had to be big enough to play a venue where they’d let you in. And then it gets expensive as hell. Another law is the 100 decibel shit they try to force on us. If the government gets to decide ALL venues will have to play below 100 decibel to keep their license. What the fuck? My vacuum cleaner is louder than that. And Jonta’s drum kit… what’s that like? Between 130 and 200 decibel? Who the fuck wants to go to a show where you have to stand by the pa to hear anything?
So far, what has been the best show you have played at?
Ruby:Difficult to answer, really. Playing Sweden Rock with the first band you actually worked hard with felt really good. But nothing beats the crowd at home. To just get up on stage, do a kick-ass show in front of friends and people you recognize is so much fun. You know, give them a really great time. Just show them our appreciation for helping us get where we’re at today.
You have released your debut E.P last year, are you happy with the reaction it got?
Ruby: Very happy! We’re still a fresh band and have only released an EP over internet and still got to play a lot of great shows at big festivals and nice clubs. We had no label or anything like that behind us when we released it and still it got out to people and they seemed to like it as much as we did.
Do you have any plans to record a full length album in the near future?
Ruby: Right now we continue right where the EP stopped. All the songs are tied together to form a long story that will be told through the album, but also other medias. We’re not looking for just being a band that records 13 songs, put it on a plastic disc and shoot a video for three of the songs. This is entertainment and we want to look at the whole picture. Today everything is integrated. People are used to putting on their cell phones and have access to film, photo, music, video, text, pornography… whatever. In the future when people hear the word Lucy Seven they won’t think of an MP3-file. They will think about the whole experience.
Fun (I think!) questions:
Most beautiful woman on the planet?
Ruby: I see beautiful women every day but there are only a few that can really knock me senseless with their beauty. I guess it’s a name you want? Brittany Murphy, may she rest in peace.
How will the world end?
Ruby: Our world will end in chaos and pain. It will be very close to the dystopia that all my lyrics are based on. Neverland. Anthrax Island. A cascade of depravity and filth lit by neon lights and burning skyscrapers. Hmmm… Sounds like Vegas.
What do you think happens when we die?
Ruby:I’m confident I’ll never die. The end of life is too abstract for me to grasp. And if I don’t believe in it it doesn’t exist. Pretty similar to God. God is dead if I say he is. Sure, my body will some day die and rot away but I won’t die in the sense that the essence of me stop exist. Though I also know that my existence is only a combination of neuron signals and sexual arousal. Without my brain I am dead, I know that. It’s a paradoxasaur. It only exists if you believe it doesn’t exist and if you believe it doesn’t exist it never exists. Does that mean life doesn’t exist?
If you could change places with one person for a day who it be?
Ruby: Either a Christian so that having an imaginary friend would be considered something good or anyone of the members in Coldplay except Chris Martin so that I could fuck Gwyneth behind his back.
Check out Lucy Seven at http://www.myspace.com/lucysevenmusic and/or www.lucyseven.com


[...] Here’s an interview that was featured at Gothic International: [...]
First Off, let me commend your clearness on this subject. I am not an expert on this matter, but after learning your article, my understanding has developed considerably. Please tolerate me to take hold of your rss feed to remain in touch with any future updates. Delightful job and will extend it on to admirers and my followers.
…wouldn’t it be mind-blowing to be a superstar like that. So much talent and probably oodles of money, too!